A fringe group with billboard money is pushing old heresy with new volume, but Scripture speaks louder
There it is, again. Along another freeway, towering over traffic, a black-and-white billboard with bold letters shouting “JESUS IS NOT GOD.” It looks official. It sounds serious. And for the unprepared, it might even sound biblical. But what you’re really seeing is a small, fringe group using a large platform to promote a very old error.
The group behind it is World’s Last Chance (WLC). They’re not a denomination. They’re not a church. They’re a niche, internet-based movement with just enough money to buy visual real estate in cities across the country. From Southern California to small-town highways, they are placing provocative messages that deny core Christian teachings. The Trinity, the deity of Christ, and even the shape of the Earth — all rejected.
They don’t speak for the church. They don’t speak for the Bible. They speak for themselves. And they are loud.
But being loud is not the same as being right. Fringe beliefs do not become truth just because someone pays to put them on a sign.
This is not new. In the early church, similar ideas surfaced. Groups known as the Arians and the Ebionites denied the full deity of Jesus. The early believers didn’t ignore them. They responded by opening Scripture and affirming what they saw clearly in the text — that Jesus is not just Messiah, not just a prophet, not just a man. He is God in the flesh, co-eternal with the Father, worshiped by angels and men.
What Does Scripture Say?
Let’s get clear on the foundation. If someone says Jesus is not God, the next question should be, “What does the Bible actually say?”
John 1:1 — “In the beginning was the Word, and the Word was with God, and the Word was God.”
John 1:14 — “And the Word became flesh and dwelt among us.”
John 8:58 — “Truly, truly, I say to you, before Abraham was, I am.” Here Jesus uses the divine name from Exodus 3:14 — “I AM WHO I AM” — and applies it to Himself.
Titus 2:13 — “Waiting for our blessed hope, the appearing of the glory of our great God and Savior Jesus Christ.”
Colossians 1:15-17 — “He is the image of the invisible God, the firstborn of all creation. For by him all things were created.” The term “firstborn” refers to status, not origin. Paul says Jesus created everything — meaning He is not part of creation.
Hebrews 1:3 — “He is the radiance of the glory of God and the exact imprint of his nature.”
Revelation 22:13 — Jesus says, “I am the Alpha and the Omega, the first and the last, the beginning and the end.” A title reserved for God alone in Isaiah 44:6.
So the claim that “Jesus is not God” is not just wrong — it is directly contradicted by Scripture.
The doctrine of the Trinity flows from this reality. The Father is God. The Son is God. The Spirit is God. Each is distinct. Yet there is one God. This is not philosophy. This is Scripture read carefully, from Genesis to Revelation.
Believing It Doesn’t Make It True
This is where we have to think clearly. A belief can be sincerely held and still be completely false. Just because someone is in the minority, just because a view is “different,” just because it is labeled as “new light,” does not make it correct.
Truth is not decided by how many people believe something. It is decided by whether it corresponds to what is real — and in theology, that means whether it lines up with what God has revealed in His Word.
WLC’s views are not dangerous because they are offensive. They are dangerous because they lead people away from the true Jesus — the one who saves, the one who is Lord, the one who is God.
1 John 4:2-3 offers a test. “Every spirit that confesses that Jesus Christ has come in the flesh is from God. Every spirit that does not confess Jesus is not from God.” John is not speaking about mere physical arrival. He is defending the full identity of Jesus as divine and incarnate.
2 Peter 2:1 warns that false teachers will arise “who will secretly bring in destructive heresies, even denying the Master who bought them.” That denial is not just moral. It is doctrinal.
The Billboard Is Not the Threat — Confusion Is
The billboard is not an argument. It is a provocation. It offers no context, no Scripture, no reasoning. It is a theological grenade meant to explode certainty and make people doubt what they’ve believed.
But for those who know the Word, it’s also an invitation. A moment to speak clearly. To say, “Here’s what the Bible really teaches.” To explain, not with anger or arrogance, but with truth and care.
If someone sees the billboard and asks you about it, don’t just tell them it’s wrong. Show them why. Open the Book. Read the passages. Let Scripture speak.
TLDR (Too Long / Didn’t Read Summary)
A billboard in Southern California claims “Jesus is not God,” part of a campaign by a small group called World’s Last Chance. Though the signs are loud, they do not reflect biblical truth. Scripture clearly teaches Jesus’ full divinity and the Trinity. Believing a fringe idea doesn’t make it true — it must match what God has revealed in His Word. The campaign creates confusion, but also an opportunity for believers to respond with clarity, Scripture, and conviction.
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